Shopify
Orders, refunds, payment status, product cost coverage, and location inventory show what happened in the store.
How to connect ShopifyShopify + Google Ads + TikTok Ads
Which channel deserves the next budget increase?
Connect Shopify, Google Ads and TikTok Ads to Hendrik. Review two paid channels against the same store orders and refunds.
See Hendrik at work
Shopify + Google Ads + TikTok Ads review
Previous: 1–28 January. Current: 29 January–25 February. Both periods contain 28 days. Monetary values use USD and all timestamps use UTC. Net order value fell from $110,000 to $106,000 while refunds rose from $6,800 to $9,200. Google Ads: spend rose from $21,000 to $26,000 while platform conversion value rose from $88,000 to $105,000. TikTok Ads: spend rose from $21,000 to $26,000 while platform conversion value rose from $38,000 to $45,000.
| Metric | Previous | Current |
|---|---|---|
| Shopifynet order value (USD, 28 days) | 110,000 USD | 106,000 USD |
| Google Adsreported conversion value (USD, 28 days) | 88,000 USD | 105,000 USD |
| TikTok Adsreported conversion value (USD, 28 days) | 38,000 USD | 45,000 USD |
| Shopifyrefund value (USD, orders from the prior 28-day cohort) | 6,800 USD | 9,200 USD |
| Google Adsspend (USD, consecutive 28-day periods) | 21,000 USD | 26,000 USD |
| TikTok Adsspend (USD, consecutive 28-day periods) | 21,000 USD | 26,000 USD |
What Hendrik checks
Read Shopify net orders and refunds
Use the store result as the commercial cross-check; do not allocate it across channels from these integrations alone.
Review Google Ads independently
Inspect search, Shopping, and Performance Max delivery, spend, delivery, conversion configuration, and any operator-recorded changes.
Review TikTok Ads independently
The third integration adds a second delivery and reporting system. Compare its own spend and delivery pattern; do not add its conversion value to Google Ads's.
Find the controllable change
Ask which channel changed budget, targeting, creative, landing destination, or conversion configuration during the period.
About this example Synthetic data · Illustrative analysis · Changes require your approval.
How Hendrik handles your dataWant Hendrik to answer this with your data?
One analysis, different integrations
What each integration adds
Google Ads
Spend, delivery, and Google reported conversions show the Google Ads side of the question.
How to connect Google AdsTikTok Ads
Spend, delivery, and TikTok reported conversions show the TikTok Ads side of the question and its destination.
How to connect TikTok AdsConnect your stack
Set up each integration in one workspace.
- Create your Hendrik account. Choose a workspace for your business.
- Connect your data. Use each integration’s setup instructions above. Availability and permissions are shown in your workspace.
- Ask your first question. Hendrik uses the available data and tells you when a comparison needs more history or more data.
Requirements and data limits
What you need
- Use one explicit 28-day comparison window, time zone, market, and legal-entity scope before comparing values.
- Connected Shopify order, refund, and inventory data for the same store and comparison window.
- Connected Google Ads account with spend and conversion reporting for the stated window.
- Connected TikTok Ads account with delivery and conversion reporting for the stated window.
- Keep provider-specific definitions visible and use an identity or product mapping only where it is established for this workspace.
Keep these differences in mind
- Declared UTM text is not a verified ad-platform campaign identity; cost coverage and provenance control any margin claim.
- Google-reported conversion value is platform attribution, not incremental revenue or a deduplicated business total.
- TikTok attribution is not a verified order, payment, or customer relationship without an explicit mapping.
- Two platform conversion reports are not a deduplicated revenue total. Shopify data does not establish channel causality.
Your data. Your next step.
Put Hendrik to work on your stack.
Create your account, choose your workspace and connect your data.
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