Meta Ads
Spend, delivery, and Meta reported conversions show the Meta Ads side of the question.
How to connect Meta AdsMeta Ads + Google Analytics 4
Did Meta traffic change, or did visitors behave differently after the click?
Connect Meta Ads and Google Analytics 4 to Hendrik. Use GA4 landing and event data to test whether Meta Ads delivery or site measurement changed.
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Meta Ads + Google Analytics 4 review
Previous: 1–28 January. Current: 29 January–25 February. Both periods contain 28 days. Monetary values use USD and all timestamps use UTC.
| Metric | Previous | Current |
|---|---|---|
| Meta Adsreported conversion value (USD, 28 days) | 71,000 USD | 82,000 USD |
| Google Analytics 4reported purchase events (count, 28 days) | 1,420 | 1,230 |
| Meta Adsspend (USD, consecutive 28-day periods) | 21,000 USD | 26,000 USD |
| Google Analytics 4GA4 paid sessions (configured channel group, consecutive 28-day periods) | 16,800 | 15,300 |
What Hendrik checks
Attribution and delivery mix
Check Meta attribution setting, conversion event, placements, audiences, and creative delivery before interpreting reported outcomes.
Traffic measurement
Check GA4 property, timezone, consent coverage, source definition, and event configuration before comparing sessions or transactions.
Explain the divergence
Meta Ads: reported conversion value (USD, 28 days) changed from 71,000 USD to 82,000 USD. Google Analytics 4: reported purchase events (count, 28 days) changed from 1,420 to 1,230. Compare the timing and definitions before attributing one change to the other.
About this example Synthetic data · Illustrative analysis · Changes require your approval.
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One analysis, different integrations
What each integration adds
Google Analytics 4
Traffic acquisition, landing pages, and on site events show where the website journey changed.
How to connect Google Analytics 4Connect your stack
Set up each integration in one workspace.
- Create your Hendrik account. Choose a workspace for your business.
- Connect your data. Use each integration’s setup instructions above. Availability and permissions are shown in your workspace.
- Ask your first question. Hendrik uses the available data and tells you when a comparison needs more history or more data.
Requirements and data limits
What you need
- Use one explicit 28-day comparison window, time zone, market, and legal-entity scope before comparing values.
- Connected Meta Ads account with delivery and conversion reporting for the stated window.
- Connected GA4 property with comparable acquisition and event reporting.
- Keep provider-specific definitions visible and use an identity or product mapping only where it is established for this workspace.
Keep these differences in mind
- Meta attribution remains separate from store, payment, or CRM outcomes; do not sum it with another platform’s conversion value.
- GA4 events and attribution do not automatically establish a paid order, payment, or campaign relationship.
- Meta attribution and GA4 sessions are parallel platform measures.
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