Meta Ads
Spend, delivery, and Meta reported conversions show the Meta Ads side of the question.
How to connect Meta AdsMeta Ads + TikTok Ads
How are Meta and TikTok Ads pacing against each other?
Connect Meta Ads and TikTok Ads to Hendrik. Compare Meta Ads and TikTok Ads delivery, destination, and reported outcomes without constructing a shared revenue total.
See Hendrik at work
Meta Ads + TikTok Ads review
Previous: 1–28 January. Current: 29 January–25 February. Both periods contain 28 days. Monetary values use USD and all timestamps use UTC.
| Metric | Previous | Current |
|---|---|---|
| Meta Adsreported conversion value (USD, 28 days) | 71,000 USD | 82,000 USD |
| TikTok Adsreported conversion value (USD, 28 days) | 38,000 USD | 45,000 USD |
| Meta Adsspend (USD, consecutive 28-day periods) | 21,000 USD | 26,000 USD |
| TikTok Adsspend (USD, consecutive 28-day periods) | 21,000 USD | 26,000 USD |
What Hendrik checks
Attribution and delivery mix
Check Meta attribution setting, conversion event, placements, audiences, and creative delivery before interpreting reported outcomes.
Destination and delivery mix
Check TikTok Ads destination, conversion event, country and platform mix. Keep website and TikTok Shop outcomes separate.
Explain the divergence
Meta Ads: reported conversion value (USD, 28 days) changed from 71,000 USD to 82,000 USD. TikTok Ads: reported conversion value (USD, 28 days) changed from 38,000 USD to 45,000 USD. Compare the timing and definitions before attributing one change to the other.
About this example Synthetic data · Illustrative analysis · Changes require your approval.
How Hendrik handles your dataWant Hendrik to answer this with your data?
One analysis, different integrations
What each integration adds
TikTok Ads
Spend, delivery, and TikTok reported conversions show the TikTok Ads side of the question and its destination.
How to connect TikTok AdsConnect your stack
Set up each integration in one workspace.
- Create your Hendrik account. Choose a workspace for your business.
- Connect your data. Use each integration’s setup instructions above. Availability and permissions are shown in your workspace.
- Ask your first question. Hendrik uses the available data and tells you when a comparison needs more history or more data.
Requirements and data limits
What you need
- Use one explicit 28-day comparison window, time zone, market, and legal-entity scope before comparing values.
- Connected Meta Ads account with delivery and conversion reporting for the stated window.
- Connected TikTok Ads account with delivery and conversion reporting for the stated window.
- Keep provider-specific definitions visible and use an identity or product mapping only where it is established for this workspace.
Keep these differences in mind
- Meta attribution remains separate from store, payment, or CRM outcomes; do not sum it with another platform’s conversion value.
- TikTok attribution is not a verified order, payment, or customer relationship without an explicit mapping.
- Reported outcomes from Meta and TikTok Ads must remain separate.
Your data. Your next step.
Put Hendrik to work on your stack.
Create your account, choose your workspace and connect your data.
See plans and pricing