Shopify
Orders, refunds, payment status, product cost coverage, and location inventory show what happened in the store.
How to connect ShopifyShopify + Google Analytics 4
Did the website journey change before Shopify orders did?
Connect Shopify and Google Analytics 4 to Hendrik. Compare GA4 observed acquisition and landing activity with Shopify orders to separate site measurement from store outcomes.
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Shopify + Google Analytics 4 review
Previous: 1–28 January. Current: 29 January–25 February. Both periods contain 28 days. Monetary values use USD and all timestamps use UTC.
| Metric | Previous | Current |
|---|---|---|
| Shopifynet order value (USD, 28 days) | 110,000 USD | 106,000 USD |
| Google Analytics 4reported purchase events (count, 28 days) | 1,420 | 1,230 |
| Shopifyrefund value (USD, orders from the prior 28-day cohort) | 6,800 USD | 9,200 USD |
| Google Analytics 4GA4 paid sessions (configured channel group, consecutive 28-day periods) | 16,800 | 15,300 |
What Hendrik checks
Order and refund cohorts
Compare Shopify net order value with refunds by original order cohort. Keep paid status and the store currency visible.
Traffic measurement
Check GA4 property, timezone, consent coverage, source definition, and event configuration before comparing sessions or transactions.
Explain the divergence
Shopify: net order value (USD, 28 days) changed from 110,000 USD to 106,000 USD. Google Analytics 4: reported purchase events (count, 28 days) changed from 1,420 to 1,230. Compare the timing and definitions before attributing one change to the other.
About this example Synthetic data · Illustrative analysis · Changes require your approval.
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One analysis, different integrations
What each integration adds
Google Analytics 4
Traffic acquisition, landing pages, and on site events show where the website journey changed.
How to connect Google Analytics 4Connect your stack
Set up each integration in one workspace.
- Create your Hendrik account. Choose a workspace for your business.
- Connect your data. Use each integration’s setup instructions above. Availability and permissions are shown in your workspace.
- Ask your first question. Hendrik uses the available data and tells you when a comparison needs more history or more data.
Requirements and data limits
What you need
- Use one explicit 28-day comparison window, time zone, market, and legal-entity scope before comparing values.
- Connected Shopify order, refund, and inventory data for the same store and comparison window.
- Connected GA4 property with comparable acquisition and event reporting.
- Keep provider-specific definitions visible and use an identity or product mapping only where it is established for this workspace.
Keep these differences in mind
- Declared UTM text is not a verified ad-platform campaign identity; cost coverage and provenance control any margin claim.
- GA4 events and attribution do not automatically establish a paid order, payment, or campaign relationship.
- GA4 transactions and Shopify orders are separate measures unless an exact relationship is established.
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