Shopify
Orders, refunds, payment status, product cost coverage, and location inventory show what happened in the store.
How to connect ShopifyShopify + Meta Ads + Klaviyo
Meta and Klaviyo look stronger. Why are Shopify sales down?
Connect Shopify, Meta Ads and Klaviyo to Hendrik. Distinguish email performance from ad performance and store revenue.
See Hendrik at work
Shopify + Meta Ads + Klaviyo review
Previous: 1–28 January. Current: 29 January–25 February. Both periods contain 28 days. Monetary values use USD and all timestamps use UTC. Net order value fell from $110,000 to $106,000 while refunds rose from $6,800 to $9,200. Meta Ads: spend rose from $21,000 to $26,000 while platform conversion value rose from $71,000 to $82,000. Klaviyo flow-attributed orders rose from 310 to 420.
| Metric | Previous | Current |
|---|---|---|
| Shopifynet order value (USD, 28 days) | 110,000 USD | 106,000 USD |
| Meta Adsreported conversion value (USD, 28 days) | 71,000 USD | 82,000 USD |
| Klaviyoflow-attributed orders (count, 28 days) | 310 | 420 |
| Shopifyrefund value (USD, orders from the prior 28-day cohort) | 6,800 USD | 9,200 USD |
| Meta Adsspend (USD, consecutive 28-day periods) | 21,000 USD | 26,000 USD |
What Hendrik checks
Read Shopify revenue and refunds
Establish the completed store outcome after refunds.
Review Meta Ads delivery
Inspect spend, delivery, conversion definition, and campaign changes within Meta Ads.
Review Klaviyo flows
The third integration adds flow sends, deliveries, clicks, and flow-attributed orders. Its rise can coexist with weaker store net revenue and does not credit a paid channel.
Check lifecycle changes
Review audience, suppression, discount, and attribution-setting changes before interpreting the flow result.
About this example Synthetic data · Illustrative analysis · Changes require your approval.
How Hendrik handles your dataWant Hendrik to answer this with your data?
One analysis, different integrations
What each integration adds
Meta Ads
Spend, delivery, and Meta reported conversions show the Meta Ads side of the question.
How to connect Meta AdsKlaviyo
Flows, campaigns, and lifecycle activity show messages, audience changes, and repeat purchase context.
How to connect KlaviyoConnect your stack
Set up each integration in one workspace.
- Create your Hendrik account. Choose a workspace for your business.
- Connect your data. Use each integration’s setup instructions above. Availability and permissions are shown in your workspace.
- Ask your first question. Hendrik uses the available data and tells you when a comparison needs more history or more data.
Requirements and data limits
What you need
- Use one explicit 28-day comparison window, time zone, market, and legal-entity scope before comparing values.
- Connected Shopify order, refund, and inventory data for the same store and comparison window.
- Connected Meta Ads account with delivery and conversion reporting for the stated window.
- Connected Klaviyo account with the relevant message, flow, and attribution definitions.
- Keep provider-specific definitions visible and use an identity or product mapping only where it is established for this workspace.
Keep these differences in mind
- Declared UTM text is not a verified ad-platform campaign identity; cost coverage and provenance control any margin claim.
- Meta attribution remains separate from store, payment, or CRM outcomes; do not sum it with another platform’s conversion value.
- Message attribution is observational and does not show that exposure caused a store, payment, or subscription outcome.
- Klaviyo attribution and Meta Ads conversion reporting use different rules. Do not sum them or use either as a causal explanation for store revenue.
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