Shopify
Orders, refunds, payment status, product cost coverage, and location inventory show what happened in the store.
How to connect ShopifyShopify + TikTok Ads + Recharge
Did TikTok Ads bring less demand, or did renewals change?
Connect Shopify, TikTok Ads and Recharge to Hendrik. Keep acquisition delivery separate from subscription renewal health while reviewing a revenue decline.
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Shopify + TikTok Ads + Recharge review
Previous: 1–28 January. Current: 29 January–25 February. Both periods contain 28 days. Monetary values use USD and all timestamps use UTC. Shopify net orders fell from $110,000 to $106,000 and refunds rose from $6,800 to $9,200. TikTok Ads: spend rose from $21,000 to $26,000 while platform conversion value rose from $38,000 to $45,000. Recharge renewals fell from 1,080 to 980.
| Metric | Previous | Current |
|---|---|---|
| Shopifynet order value (USD, 28 days) | 110,000 USD | 106,000 USD |
| TikTok Adsreported conversion value (USD, 28 days) | 38,000 USD | 45,000 USD |
| Rechargesuccessful renewals (count, 28 days) | 1,080 | 980 |
| Shopifyrefund value (USD, orders from the prior 28-day cohort) | 6,800 USD | 9,200 USD |
| TikTok Adsspend (USD, consecutive 28-day periods) | 21,000 USD | 26,000 USD |
What Hendrik checks
Read completed Shopify revenue
Review net orders and refunds as the storefront result.
Review TikTok Ads delivery
Inspect campaign delivery and conversion reporting, spend, and conversion settings as acquisition reporting.
Read Recharge renewal health
The third integration adds renewal volume, cancellation, and failed-payment questions for existing subscribers. It must not be added to Shopify revenue.
Separate subscriber operations
Check renewal dates, cancellation reasons, and dunning changes independently from campaign changes.
About this example Synthetic data · Illustrative analysis · Changes require your approval.
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One analysis, different integrations
What each integration adds
TikTok Ads
Spend, delivery, and TikTok reported conversions show the TikTok Ads side of the question and its destination.
How to connect TikTok AdsRecharge
Subscriptions, renewals, cancellations, and charges show the health of subscriber retention.
How to connect RechargeConnect your stack
Set up each integration in one workspace.
- Create your Hendrik account. Choose a workspace for your business.
- Connect your data. Use each integration’s setup instructions above. Availability and permissions are shown in your workspace.
- Ask your first question. Hendrik uses the available data and tells you when a comparison needs more history or more data.
Requirements and data limits
What you need
- Use one explicit 28-day comparison window, time zone, market, and legal-entity scope before comparing values.
- Connected Shopify order, refund, and inventory data for the same store and comparison window.
- Connected TikTok Ads account with delivery and conversion reporting for the stated window.
- Connected Recharge account with comparable subscription, renewal, and cancellation definitions.
- Keep provider-specific definitions visible and use an identity or product mapping only where it is established for this workspace.
Keep these differences in mind
- Declared UTM text is not a verified ad-platform campaign identity; cost coverage and provenance control any margin claim.
- TikTok attribution is not a verified order, payment, or customer relationship without an explicit mapping.
- Subscription outcomes can overlap commerce and payment records; no campaign cohort or customer match is assumed.
- Recharge and Shopify can represent related commerce records. Do not add their revenue or treat a renewal as ad-attributed without a documented mapping.
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