Shopify
Orders, refunds, payment status, product cost coverage, and location inventory show what happened in the store.
How to connect ShopifyShopify + TikTok Ads
TikTok Ads looks stronger. Are Shopify sales up too?
Connect Shopify and TikTok Ads to Hendrik. Compare TikTok Ads delivery and reported conversions with Shopify orders while keeping website and Shop destinations distinct.
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Shopify + TikTok Ads review
Previous: 1–28 January. Current: 29 January–25 February. Both periods contain 28 days. Monetary values use USD and all timestamps use UTC.
| Metric | Previous | Current |
|---|---|---|
| Shopifynet order value (USD, 28 days) | 110,000 USD | 106,000 USD |
| TikTok Adsreported conversion value (USD, 28 days) | 38,000 USD | 45,000 USD |
| Shopifyrefund value (USD, orders from the prior 28-day cohort) | 6,800 USD | 9,200 USD |
| TikTok Adsspend (USD, consecutive 28-day periods) | 21,000 USD | 26,000 USD |
What Hendrik checks
Order and refund cohorts
Compare Shopify net order value with refunds by original order cohort. Keep paid status and the store currency visible.
Destination and delivery mix
Check TikTok Ads destination, conversion event, country and platform mix. Keep website and TikTok Shop outcomes separate.
Explain the divergence
Shopify: net order value (USD, 28 days) changed from 110,000 USD to 106,000 USD. TikTok Ads: reported conversion value (USD, 28 days) changed from 38,000 USD to 45,000 USD. Compare the timing and definitions before attributing one change to the other.
About this example Synthetic data · Illustrative analysis · Changes require your approval.
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One analysis, different integrations
What each integration adds
TikTok Ads
Spend, delivery, and TikTok reported conversions show the TikTok Ads side of the question and its destination.
How to connect TikTok AdsConnect your stack
Set up each integration in one workspace.
- Create your Hendrik account. Choose a workspace for your business.
- Connect your data. Use each integration’s setup instructions above. Availability and permissions are shown in your workspace.
- Ask your first question. Hendrik uses the available data and tells you when a comparison needs more history or more data.
Requirements and data limits
What you need
- Use one explicit 28-day comparison window, time zone, market, and legal-entity scope before comparing values.
- Connected Shopify order, refund, and inventory data for the same store and comparison window.
- Connected TikTok Ads account with delivery and conversion reporting for the stated window.
- Keep provider-specific definitions visible and use an identity or product mapping only where it is established for this workspace.
Keep these differences in mind
- Declared UTM text is not a verified ad-platform campaign identity; cost coverage and provenance control any margin claim.
- TikTok attribution is not a verified order, payment, or customer relationship without an explicit mapping.
- TikTok-reported conversions do not establish a Shopify order relationship.
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