TikTok Ads
Spend, delivery, and TikTok reported conversions show the TikTok Ads side of the question and its destination.
How to connect TikTok AdsTikTok Ads + Amazon Attribution
What did Amazon Attribution see from tagged TikTok traffic?
Connect TikTok Ads and Amazon Attribution to Hendrik. Review a verified TikTok Ads destination tag with Amazon Attribution rather than inferring an Amazon outcome from TikTok reporting.
See Hendrik at work
TikTok Ads + Amazon Attribution review
Previous: 1–28 January. Current: 29 January–25 February. Both periods contain 28 days. Monetary values use USD and all timestamps use UTC. This example assumes the named external campaign or message used the specified Amazon Attribution tag. Verify that relationship in your setup.
| Metric | Previous | Current |
|---|---|---|
| TikTok Adsreported conversion value (USD, 28 days) | 38,000 USD | 45,000 USD |
| Amazon Attributionattributed Amazon sales (USD, 28 days) | 22,000 USD | 28,000 USD |
| TikTok Adsspend (USD, consecutive 28-day periods) | 21,000 USD | 26,000 USD |
What Hendrik checks
Destination and delivery mix
Check TikTok Ads destination, conversion event, country and platform mix. Keep website and TikTok Shop outcomes separate.
Tag and marketplace identity
Check the Attribution tag, marketplace, attribution window, and the established identity of the external activity.
Explain the divergence
TikTok Ads: reported conversion value (USD, 28 days) changed from 38,000 USD to 45,000 USD. Amazon Attribution: attributed Amazon sales (USD, 28 days) changed from 22,000 USD to 28,000 USD. Compare the timing and definitions before attributing one change to the other.
About this example Synthetic data · Illustrative analysis · Changes require your approval.
How Hendrik handles your dataWant Hendrik to answer this with your data?
One analysis, different integrations
What each integration adds
Amazon Attribution
Tagged off Amazon activity shows what Amazon Attribution reports for that tag and destination.
How to connect Amazon AttributionConnect your stack
Set up each integration in one workspace.
- Create your Hendrik account. Choose a workspace for your business.
- Connect your data. Use each integration’s setup instructions above. Availability and permissions are shown in your workspace.
- Ask your first question. Hendrik uses the available data and tells you when a comparison needs more history or more data.
Requirements and data limits
What you need
- Use one explicit 28-day comparison window, time zone, market, and legal-entity scope before comparing values.
- Connected TikTok Ads account with delivery and conversion reporting for the stated window.
- Connected Amazon Attribution data with a known tagged destination and attribution window.
- Keep provider-specific definitions visible and use an identity or product mapping only where it is established for this workspace.
Keep these differences in mind
- TikTok attribution is not a verified order, payment, or customer relationship without an explicit mapping.
- Tagged Amazon Attribution results need a real tag, destination, and window; they do not establish shared campaign identity elsewhere.
- TikTok Ads reporting and Amazon Attribution cannot be added as one sales total.
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