TikTok Ads
Spend, delivery, and TikTok reported conversions show the TikTok Ads side of the question and its destination.
How to connect TikTok AdsTikTok Ads + TikTok Shop
Should you scale TikTok Ads when Shop sales fall?
Connect TikTok Ads and TikTok Shop to Hendrik. Check whether TikTok Ads delivery to an identified Shop destination is supported by TikTok Shop orders and current stock.
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TikTok Ads + TikTok Shop review
Previous: 1–28 January. Current: 29 January–25 February. Both periods contain 28 days. Monetary values use USD and all timestamps use UTC.
| Metric | Previous | Current |
|---|---|---|
| TikTok Adsreported conversion value (USD, 28 days) | 38,000 USD | 45,000 USD |
| TikTok ShopShop order value (USD, 28 days) | 41,000 USD | 37,000 USD |
| TikTok Adsspend (USD, consecutive 28-day periods) | 21,000 USD | 26,000 USD |
What Hendrik checks
Destination and delivery mix
Check TikTok Ads destination, conversion event, country and platform mix. Keep website and TikTok Shop outcomes separate.
Shop order and settlement scope
Check Shop order, statement, and settlement dates separately; inventory counts are snapshots as of the stated current-period date.
Explain the divergence
TikTok Ads: reported conversion value (USD, 28 days) changed from 38,000 USD to 45,000 USD. TikTok Shop: Shop order value (USD, 28 days) changed from 41,000 USD to 37,000 USD. Compare the timing and definitions before attributing one change to the other.
About this example Synthetic data · Illustrative analysis · Changes require your approval.
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One analysis, different integrations
What each integration adds
TikTok Shop
Shop orders, settlements, products, and inventory show what happened in the TikTok Shop checkout.
How to connect TikTok ShopConnect your stack
Set up each integration in one workspace.
- Create your Hendrik account. Choose a workspace for your business.
- Connect your data. Use each integration’s setup instructions above. Availability and permissions are shown in your workspace.
- Ask your first question. Hendrik uses the available data and tells you when a comparison needs more history or more data.
Requirements and data limits
What you need
- Use one explicit 28-day comparison window, time zone, market, and legal-entity scope before comparing values.
- Connected TikTok Ads account with delivery and conversion reporting for the stated window.
- Connected TikTok Shop data for the same Shop, market, and comparison window.
- Keep provider-specific definitions visible and use an identity or product mapping only where it is established for this workspace.
Keep these differences in mind
- TikTok attribution is not a verified order, payment, or customer relationship without an explicit mapping.
- Shop settlements, orders, and TikTok Ads reporting have distinct timing and attribution definitions.
- Shop settlements, Shop orders, and TikTok Ads conversions use different dates and must not be summed.
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