WooCommerce
Orders, refunds included in net order value, product history, customers, and current inventory show what happened in the store.
How to connect WooCommerceWooCommerce + TikTok Ads + TikTok Shop
Should TikTok traffic go to WooCommerce or TikTok Shop?
Connect WooCommerce, TikTok Ads and TikTok Shop to Hendrik. Keep storefront revenue, paid delivery, and TikTok Shop sales as separate destination-specific questions.
See Hendrik at work
WooCommerce + TikTok Ads + TikTok Shop review
Previous: 1–28 January. Current: 29 January–25 February. Both periods contain 28 days. Monetary values use USD and all timestamps use UTC. Net order value fell from $96,000 to $93,000 while refunds rose from $5,600 to $7,900. TikTok Ads spend rose from $21,000 to $26,000 while platform conversion value rose from $38,000 to $45,000. TikTok Shop order value fell from $41,000 to $37,000. Website totals exclude synced Shop orders in this example. Check the origin of synced orders before comparing channels.
| Metric | Previous | Current |
|---|---|---|
| WooCommerceWebsite-channel net order value · excludes synced TikTok Shop orders (USD, 28 days) | 96,000 USD | 93,000 USD |
| TikTok Adsreported conversion value (USD, 28 days) | 38,000 USD | 45,000 USD |
| TikTok ShopShop order value (USD, 28 days) | 41,000 USD | 37,000 USD |
| WooCommercerefund value (USD, orders from the prior 28-day cohort) | 5,600 USD | 7,900 USD |
| TikTok Adsspend (USD, consecutive 28-day periods) | 21,000 USD | 26,000 USD |
What Hendrik checks
Read WooCommerce storefront result
Review net orders and refunds for the primary storefront only.
Review TikTok Ads delivery
Inspect spend, destination URL, conversion configuration, and campaign changes within TikTok Ads.
Read TikTok Shop separately
The third integration adds Shop order value, listing, stock, price, and fulfilment questions for a distinct checkout destination.
Check destination mix
Review whether campaigns sent traffic to the storefront or TikTok Shop, using documented URLs and campaign settings.
About this example Synthetic data · Illustrative analysis · Changes require your approval.
How Hendrik handles your dataWant Hendrik to answer this with your data?
One analysis, different integrations
What each integration adds
TikTok Ads
Spend, delivery, and TikTok reported conversions show the TikTok Ads side of the question and its destination.
How to connect TikTok AdsTikTok Shop
Shop orders, settlements, products, and inventory show what happened in the TikTok Shop checkout.
How to connect TikTok ShopConnect your stack
Set up each integration in one workspace.
- Create your Hendrik account. Choose a workspace for your business.
- Connect your data. Use each integration’s setup instructions above. Availability and permissions are shown in your workspace.
- Ask your first question. Hendrik uses the available data and tells you when a comparison needs more history or more data.
Requirements and data limits
What you need
- Use one explicit 28-day comparison window, time zone, market, and legal-entity scope before comparing values.
- Connected WooCommerce orders and refunds for the same store and comparison window.
- Connected TikTok Ads account with delivery and conversion reporting for the stated window.
- Connected TikTok Shop data for the same Shop, market, and comparison window.
- Keep provider-specific definitions visible and use an identity or product mapping only where it is established for this workspace.
Keep these differences in mind
- WooCommerce campaign attribution fields are unavailable; current data does not establish campaign revenue, historical COGS, settlement, or profit.
- TikTok attribution is not a verified order, payment, or customer relationship without an explicit mapping.
- Shop settlements, orders, and TikTok Ads reporting have distinct timing and attribution definitions.
- TikTok Shop and the storefront can represent distinct orders. Do not add their revenue or assume TikTok Ads drove either destination without documented mapping. Fulfillment copies of TikTok Shop orders in a storefront are not additional sales.
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