WooCommerce + Amazon Seller Central

Are WooCommerce and Amazon sales moving in the same direction?

Connect WooCommerce and Amazon Seller Central to Hendrik. Compare WooCommerce store-level net orders with Seller Central marketplace operations only for a defined cross-channel decision.

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WooCommerce + Amazon Seller Central review

Previous: 1–28 January. Current: 29 January–25 February. Both periods contain 28 days. Monetary values use USD and all timestamps use UTC.

MetricPreviousCurrent
WooCommercenet order value (USD, all store channels, 28 days)96,000 USD93,000 USD
Amazon Seller Centralmarketplace ordered product sales (USD, 28 days)82,000 USD79,000 USD
WooCommercerefund value (USD, orders from the prior 28-day cohort)5,600 USD7,900 USD

What Hendrik checks

  1. Order and refund dates

    Compare WooCommerce net order value with refund creation and original-order timing. WooCommerce does not supply campaign attribution.

  2. Marketplace order and financial scope

    Check Seller Central marketplace, order dates, financial-event types, listing status, and inventory snapshot date.

  3. Explain the divergence

    WooCommerce: net order value (USD, all store channels, 28 days) changed from 96,000 USD to 93,000 USD. Amazon Seller Central: marketplace ordered product sales (USD, 28 days) changed from 82,000 USD to 79,000 USD. Compare the timing and definitions before attributing one change to the other.

About this example Synthetic data · Illustrative analysis · Changes require your approval.

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One analysis, different integrations

What each integration adds

Connect your stack

Set up each integration in one workspace.

  1. Create your Hendrik account. Choose a workspace for your business.
  2. Connect your data. Use each integration’s setup instructions above. Availability and permissions are shown in your workspace.
  3. Ask your first question. Hendrik uses the available data and tells you when a comparison needs more history or more data.
Requirements and data limits

What you need

  • Use one explicit 28-day comparison window, time zone, market, and legal-entity scope before comparing values.
  • Connected WooCommerce orders and refunds for the same store and comparison window.
  • Connected Seller Central account for the same marketplace, seller, and product scope.
  • Keep provider-specific definitions visible and use an identity or product mapping only where it is established for this workspace.

Keep these differences in mind

  • WooCommerce campaign attribution fields are unavailable; current data does not establish campaign revenue, historical COGS, settlement, or profit.
  • Marketplace financial events and ad-attributed sales have different definitions and must not be added.
  • WooCommerce and Amazon marketplace outcomes are not an automatically consolidated total.

Your data. Your next step.

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