WooCommerce
Orders, refunds included in net order value, product history, customers, and current inventory show what happened in the store.
How to connect WooCommerceWooCommerce + Google Ads + Klaviyo
Google Ads and Klaviyo look stronger. Why are store sales down?
Connect WooCommerce, Google Ads and Klaviyo to Hendrik. Distinguish email performance from ad performance and store revenue.
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WooCommerce + Google Ads + Klaviyo review
Previous: 1–28 January. Current: 29 January–25 February. Both periods contain 28 days. Monetary values use USD and all timestamps use UTC. Net order value fell from $96,000 to $93,000 while refunds rose from $5,600 to $7,900. Google Ads: spend rose from $21,000 to $26,000 while platform conversion value rose from $88,000 to $105,000. Klaviyo flow-attributed orders rose from 310 to 420.
| Metric | Previous | Current |
|---|---|---|
| WooCommercenet order value (USD, all store channels, 28 days) | 96,000 USD | 93,000 USD |
| Google Adsreported conversion value (USD, 28 days) | 88,000 USD | 105,000 USD |
| Klaviyoflow-attributed orders (count, 28 days) | 310 | 420 |
| WooCommercerefund value (USD, orders from the prior 28-day cohort) | 5,600 USD | 7,900 USD |
| Google Adsspend (USD, consecutive 28-day periods) | 21,000 USD | 26,000 USD |
What Hendrik checks
Read WooCommerce revenue and refunds
Establish the completed store outcome after refunds.
Review Google Ads delivery
Inspect spend, delivery, conversion definition, and campaign changes within Google Ads.
Review Klaviyo flows
The third integration adds flow sends, deliveries, clicks, and flow-attributed orders. Its rise can coexist with weaker store net revenue and does not credit a paid channel.
Check lifecycle changes
Review audience, suppression, discount, and attribution-setting changes before interpreting the flow result.
About this example Synthetic data · Illustrative analysis · Changes require your approval.
How Hendrik handles your dataWant Hendrik to answer this with your data?
One analysis, different integrations
What each integration adds
Google Ads
Spend, delivery, and Google reported conversions show the Google Ads side of the question.
How to connect Google AdsKlaviyo
Flows, campaigns, and lifecycle activity show messages, audience changes, and repeat purchase context.
How to connect KlaviyoConnect your stack
Set up each integration in one workspace.
- Create your Hendrik account. Choose a workspace for your business.
- Connect your data. Use each integration’s setup instructions above. Availability and permissions are shown in your workspace.
- Ask your first question. Hendrik uses the available data and tells you when a comparison needs more history or more data.
Requirements and data limits
What you need
- Use one explicit 28-day comparison window, time zone, market, and legal-entity scope before comparing values.
- Connected WooCommerce orders and refunds for the same store and comparison window.
- Connected Google Ads account with spend and conversion reporting for the stated window.
- Connected Klaviyo account with the relevant message, flow, and attribution definitions.
- Keep provider-specific definitions visible and use an identity or product mapping only where it is established for this workspace.
Keep these differences in mind
- WooCommerce campaign attribution fields are unavailable; current data does not establish campaign revenue, historical COGS, settlement, or profit.
- Google-reported conversion value is platform attribution, not incremental revenue or a deduplicated business total.
- Message attribution is observational and does not show that exposure caused a store, payment, or subscription outcome.
- Klaviyo attribution and Google Ads conversion reporting use different rules. Do not sum them or use either as a causal explanation for store revenue.
Your data. Your next step.
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