WooCommerce
Orders, refunds included in net order value, product history, customers, and current inventory show what happened in the store.
How to connect WooCommerceWooCommerce + Klaviyo
WooCommerce revenue changed. Did Klaviyo change the mix?
Connect WooCommerce and Klaviyo to Hendrik. Use Klaviyo message context and WooCommerce net order data to test whether lifecycle activity explains a store-level change.
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WooCommerce + Klaviyo review
Previous: 1–28 January. Current: 29 January–25 February. Both periods contain 28 days. Monetary values use USD and all timestamps use UTC.
| Metric | Previous | Current |
|---|---|---|
| WooCommercenet order value (USD, all store channels, 28 days) | 96,000 USD | 93,000 USD |
| Klaviyoflow-attributed orders (count, 28 days) | 310 | 420 |
| WooCommercerefund value (USD, orders from the prior 28-day cohort) | 5,600 USD | 7,900 USD |
What Hendrik checks
Order and refund dates
Compare WooCommerce net order value with refund creation and original-order timing. WooCommerce does not supply campaign attribution.
Message and audience definition
Check Klaviyo attribution setting, send volume, audience, exclusions, flow changes, and message window before interpreting attributed value.
Explain the divergence
WooCommerce: net order value (USD, all store channels, 28 days) changed from 96,000 USD to 93,000 USD. Klaviyo: flow-attributed orders (count, 28 days) changed from 310 to 420. Compare the timing and definitions before attributing one change to the other.
About this example Synthetic data · Illustrative analysis · Changes require your approval.
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One analysis, different integrations
What each integration adds
Klaviyo
Flows, campaigns, and lifecycle activity show messages, audience changes, and repeat purchase context.
How to connect KlaviyoConnect your stack
Set up each integration in one workspace.
- Create your Hendrik account. Choose a workspace for your business.
- Connect your data. Use each integration’s setup instructions above. Availability and permissions are shown in your workspace.
- Ask your first question. Hendrik uses the available data and tells you when a comparison needs more history or more data.
Requirements and data limits
What you need
- Use one explicit 28-day comparison window, time zone, market, and legal-entity scope before comparing values.
- Connected WooCommerce orders and refunds for the same store and comparison window.
- Connected Klaviyo account with the relevant message, flow, and attribution definitions.
- Keep provider-specific definitions visible and use an identity or product mapping only where it is established for this workspace.
Keep these differences in mind
- WooCommerce campaign attribution fields are unavailable; current data does not establish campaign revenue, historical COGS, settlement, or profit.
- Message attribution is observational and does not show that exposure caused a store, payment, or subscription outcome.
- WooCommerce does not provide a campaign or profile join for this comparison.
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