WooCommerce
Orders, refunds included in net order value, product history, customers, and current inventory show what happened in the store.
How to connect WooCommerceWooCommerce + Google Merchant Center
Are WooCommerce products available and eligible before you raise Shopping spend?
Connect WooCommerce and Google Merchant Center to Hendrik. Use WooCommerce current inventory and Merchant Center offer status to assess whether Shopping demand should change.
See Hendrik at work
WooCommerce + Google Merchant Center review
Previous: 1–28 January. Current: 29 January–25 February. Both periods contain 28 days. Monetary values use USD and all timestamps use UTC. Merchant Center counts are two dated snapshots, not period totals. Eligibility fell from 1,240 to 1,010 offers. Inspect disapproval reasons and affected products before deciding whether this explains the delivery change.
| Metric | Previous | Current |
|---|---|---|
| WooCommercenet order value (USD, all store channels, 28 days) | 96,000 USD | 93,000 USD |
| WooCommercerefund value (USD, orders from the prior 28-day cohort) | 5,600 USD | 7,900 USD |
| Google Merchant CenterEligible offers · same account, country and Shopping destination; period-end snapshots | 1,240 · 28 Jan | 1,010 · 25 Feb |
What Hendrik checks
Order and refund dates
Compare WooCommerce net order value with refund creation and original-order timing. WooCommerce does not supply campaign attribution.
Offer eligibility
Check offer status, account issues, target country, and feed date before connecting Shopping delivery to eligibility.
Explain the divergence
WooCommerce: net order value (USD, all store channels, 28 days) changed from 96,000 USD to 93,000 USD. Google Merchant Center: Eligible offers · same account, country and Shopping destination; period-end snapshots changed from 1,240 · 28 Jan to 1,010 · 25 Feb. Compare the timing and definitions before attributing one change to the other.
About this example Synthetic data · Illustrative analysis · Changes require your approval.
How Hendrik handles your dataWant Hendrik to answer this with your data?
One analysis, different integrations
What each integration adds
Google Merchant Center
Offer eligibility, policy issues, and feed diagnostics show whether Shopping can serve the products you want to promote.
How to connect Google Merchant CenterConnect your stack
Set up each integration in one workspace.
- Create your Hendrik account. Choose a workspace for your business.
- Connect your data. Use each integration’s setup instructions above. Availability and permissions are shown in your workspace.
- Ask your first question. Hendrik uses the available data and tells you when a comparison needs more history or more data.
Requirements and data limits
What you need
- Use one explicit 28-day comparison window, time zone, market, and legal-entity scope before comparing values.
- Connected WooCommerce orders and refunds for the same store and comparison window.
- Connected Merchant Center account with offer diagnostics for the same market and product scope.
- Keep provider-specific definitions visible and use an identity or product mapping only where it is established for this workspace.
Keep these differences in mind
- WooCommerce campaign attribution fields are unavailable; current data does not establish campaign revenue, historical COGS, settlement, or profit.
- Offer diagnostics do not prove a store-product or campaign relationship unless that mapping is established.
- WooCommerce inventory is a current snapshot, and product identity must be established before a product-level conclusion.
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