WooCommerce + Google Ads + Google Merchant Center

Is Shopping losing eligible products or potential buyers?

Connect WooCommerce, Google Ads and Google Merchant Center to Hendrik. Distinguish a product eligibility problem from a change in ad delivery or store revenue.

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WooCommerce + Google Ads + Google Merchant Center review

Previous: 1–28 January. Current: 29 January–25 February. Both periods contain 28 days. Monetary values use USD and all timestamps use UTC. Merchant Center counts are two dated snapshots, not period totals. Eligibility fell from 1,240 to 1,010 offers. Inspect disapproval reasons and affected products before deciding whether this explains the delivery change.

MetricPreviousCurrent
WooCommercenet order value (USD, all store channels, 28 days)96,000 USD93,000 USD
Google Adsreported conversion value (USD, 28 days)88,000 USD105,000 USD
WooCommercerefund value (USD, orders from the prior 28-day cohort)5,600 USD7,900 USD
Google Adsspend (USD, consecutive 28-day periods)21,000 USD26,000 USD
Google Merchant CenterEligible offers · same account, country and Shopping destination; period-end snapshots1,240 · 28 Jan1,010 · 25 Feb

What Hendrik checks

  1. Read WooCommerce net orders and refunds

    Establish whether the commercial result deteriorated after refunds, without treating it as Google-attributed revenue.

  2. Inspect Google Ads delivery

    Check spend, clicks, conversion definition, and conversion value by campaign before changing bids or budgets.

  3. Inspect Merchant Center eligibility

    The third integration adds offer approval, disapproval reasons, price, availability, and feed freshness on its dated snapshot.

  4. Check promoted products

    Compare the affected Merchant diagnostics with the advertised product set only where the operator can verify the product IDs or listing scope.

About this example Synthetic data · Illustrative analysis · Changes require your approval.

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One analysis, different integrations

What each integration adds

Connect your stack

Set up each integration in one workspace.

  1. Create your Hendrik account. Choose a workspace for your business.
  2. Connect your data. Use each integration’s setup instructions above. Availability and permissions are shown in your workspace.
  3. Ask your first question. Hendrik uses the available data and tells you when a comparison needs more history or more data.
Requirements and data limits

What you need

  • Use one explicit 28-day comparison window, time zone, market, and legal-entity scope before comparing values.
  • Connected WooCommerce orders and refunds for the same store and comparison window.
  • Connected Google Ads account with spend and conversion reporting for the stated window.
  • Connected Merchant Center account with offer diagnostics for the same market and product scope.
  • Keep provider-specific definitions visible and use an identity or product mapping only where it is established for this workspace.

Keep these differences in mind

  • WooCommerce campaign attribution fields are unavailable; current data does not establish campaign revenue, historical COGS, settlement, or profit.
  • Google-reported conversion value is platform attribution, not incremental revenue or a deduplicated business total.
  • Offer diagnostics do not prove a store-product or campaign relationship unless that mapping is established.
  • Merchant Center eligibility is a catalog diagnostic. It does not prove that a disapproved offer caused an order or conversion change.

Works better together

Find more combinations
  • WooCommerce
  • Google Ads

Google Ads looks stronger. Are WooCommerce sales up too?

Connect WooCommerce and Google Ads to Hendrik. Check whether Google Ads reported conversion value agrees with WooCommerce store-level net order and refund movement.

See WooCommerce + Google Ads
  • Google Ads
  • Google Merchant Center

Is Shopping down because offers are ineligible or because ads are underperforming?

Connect Google Ads and Google Merchant Center to Hendrik. Distinguish Google Ads Shopping delivery from Merchant Center offer eligibility before changing Shopping bids.

See Google Ads + Google Merchant Center
  • WooCommerce
  • Google Merchant Center

Are WooCommerce products available and eligible before you raise Shopping spend?

Connect WooCommerce and Google Merchant Center to Hendrik. Use WooCommerce current inventory and Merchant Center offer status to assess whether Shopping demand should change.

See WooCommerce + Google Merchant Center

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