WooCommerce
Orders, refunds included in net order value, product history, customers, and current inventory show what happened in the store.
How to connect WooCommerceWooCommerce + TikTok Ads
TikTok Ads looks stronger. Are WooCommerce sales up too?
Connect WooCommerce and TikTok Ads to Hendrik. Compare TikTok Ads reported delivery with WooCommerce net orders, while keeping campaign reporting separate from store outcomes.
See Hendrik at work
WooCommerce + TikTok Ads review
Previous: 1–28 January. Current: 29 January–25 February. Both periods contain 28 days. Monetary values use USD and all timestamps use UTC.
| Metric | Previous | Current |
|---|---|---|
| WooCommercenet order value (USD, all store channels, 28 days) | 96,000 USD | 93,000 USD |
| TikTok Adsreported conversion value (USD, 28 days) | 38,000 USD | 45,000 USD |
| WooCommercerefund value (USD, orders from the prior 28-day cohort) | 5,600 USD | 7,900 USD |
| TikTok Adsspend (USD, consecutive 28-day periods) | 21,000 USD | 26,000 USD |
What Hendrik checks
Order and refund dates
Compare WooCommerce net order value with refund creation and original-order timing. WooCommerce does not supply campaign attribution.
Destination and delivery mix
Check TikTok Ads destination, conversion event, country and platform mix. Keep website and TikTok Shop outcomes separate.
Explain the divergence
WooCommerce: net order value (USD, all store channels, 28 days) changed from 96,000 USD to 93,000 USD. TikTok Ads: reported conversion value (USD, 28 days) changed from 38,000 USD to 45,000 USD. Compare the timing and definitions before attributing one change to the other.
About this example Synthetic data · Illustrative analysis · Changes require your approval.
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One analysis, different integrations
What each integration adds
TikTok Ads
Spend, delivery, and TikTok reported conversions show the TikTok Ads side of the question and its destination.
How to connect TikTok AdsConnect your stack
Set up each integration in one workspace.
- Create your Hendrik account. Choose a workspace for your business.
- Connect your data. Use each integration’s setup instructions above. Availability and permissions are shown in your workspace.
- Ask your first question. Hendrik uses the available data and tells you when a comparison needs more history or more data.
Requirements and data limits
What you need
- Use one explicit 28-day comparison window, time zone, market, and legal-entity scope before comparing values.
- Connected WooCommerce orders and refunds for the same store and comparison window.
- Connected TikTok Ads account with delivery and conversion reporting for the stated window.
- Keep provider-specific definitions visible and use an identity or product mapping only where it is established for this workspace.
Keep these differences in mind
- WooCommerce campaign attribution fields are unavailable; current data does not establish campaign revenue, historical COGS, settlement, or profit.
- TikTok attribution is not a verified order, payment, or customer relationship without an explicit mapping.
- WooCommerce does not provide TikTok campaign attribution.
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