WooCommerce
Orders, refunds included in net order value, product history, customers, and current inventory show what happened in the store.
How to connect WooCommerceWooCommerce + TikTok Shop
Are WooCommerce and TikTok Shop sales moving in the same direction?
Connect WooCommerce and TikTok Shop to Hendrik. Use WooCommerce order and refund data with TikTok Shop orders, settlements, and stock for a clearly scoped multi-channel review.
See Hendrik at work
WooCommerce + TikTok Shop review
Previous: 1–28 January. Current: 29 January–25 February. Both periods contain 28 days. Monetary values use USD and all timestamps use UTC. Website totals exclude synced Shop orders in this example. Check the origin of synced orders before comparing channels.
| Metric | Previous | Current |
|---|---|---|
| WooCommerceWebsite-channel net order value · excludes synced TikTok Shop orders (USD, 28 days) | 96,000 USD | 93,000 USD |
| TikTok ShopShop order value (USD, 28 days) | 41,000 USD | 37,000 USD |
| WooCommercerefund value (USD, orders from the prior 28-day cohort) | 5,600 USD | 7,900 USD |
What Hendrik checks
Order and refund dates
Compare WooCommerce net order value with refund creation and original-order timing. WooCommerce does not supply campaign attribution.
Shop order and settlement scope
Check Shop order, statement, and settlement dates separately; inventory counts are snapshots as of the stated current-period date.
Explain the divergence
WooCommerce: Website-channel net order value · excludes synced TikTok Shop orders (USD, 28 days) changed from 96,000 USD to 93,000 USD. TikTok Shop: Shop order value (USD, 28 days) changed from 41,000 USD to 37,000 USD. Compare the timing and definitions before attributing one change to the other.
About this example Synthetic data · Illustrative analysis · Changes require your approval.
How Hendrik handles your dataWant Hendrik to answer this with your data?
One analysis, different integrations
What each integration adds
TikTok Shop
Shop orders, settlements, products, and inventory show what happened in the TikTok Shop checkout.
How to connect TikTok ShopConnect your stack
Set up each integration in one workspace.
- Create your Hendrik account. Choose a workspace for your business.
- Connect your data. Use each integration’s setup instructions above. Availability and permissions are shown in your workspace.
- Ask your first question. Hendrik uses the available data and tells you when a comparison needs more history or more data.
Requirements and data limits
What you need
- Use one explicit 28-day comparison window, time zone, market, and legal-entity scope before comparing values.
- Connected WooCommerce orders and refunds for the same store and comparison window.
- Connected TikTok Shop data for the same Shop, market, and comparison window.
- Keep provider-specific definitions visible and use an identity or product mapping only where it is established for this workspace.
Keep these differences in mind
- WooCommerce campaign attribution fields are unavailable; current data does not establish campaign revenue, historical COGS, settlement, or profit.
- Shop settlements, orders, and TikTok Ads reporting have distinct timing and attribution definitions.
- WooCommerce and TikTok Shop orders should remain separate unless a consolidation rule is established. Fulfillment copies of TikTok Shop orders in a storefront are not additional sales.
Your data. Your next step.
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