Amazon Ads + Amazon Attribution

Are Amazon Ads and Amazon Attribution telling the same story?

Connect Amazon Ads and Amazon Attribution to Hendrik. Keep on-Amazon Amazon Ads reporting separate from tagged off-Amazon Amazon Attribution data while reviewing demand.

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Amazon Ads + Amazon Attribution review

Previous: 1–28 January. Current: 29 January–25 February. Both periods contain 28 days. Monetary values use USD and all timestamps use UTC.

MetricPreviousCurrent
Amazon Adsattributed sales (USD, 28 days)64,000 USD78,000 USD
Amazon Attributionattributed Amazon sales (USD, 28 days)22,000 USD28,000 USD
Amazon Adsspend (USD, consecutive 28-day periods)21,000 USD26,000 USD

What Hendrik checks

  1. Profile and product scope

    Check Amazon Ads profile, marketplace, target changes, and advertised-product identity before interpreting attributed sales.

  2. Tag and marketplace identity

    Check the Attribution tag, marketplace, attribution window, and the established identity of the external activity.

  3. Explain the divergence

    Amazon Ads: attributed sales (USD, 28 days) changed from 64,000 USD to 78,000 USD. Amazon Attribution: attributed Amazon sales (USD, 28 days) changed from 22,000 USD to 28,000 USD. Compare the timing and definitions before attributing one change to the other.

About this example Synthetic data · Illustrative analysis · Changes require your approval.

How Hendrik handles your data

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One analysis, different integrations

What each integration adds

Connect your stack

Set up each integration in one workspace.

  1. Create your Hendrik account. Choose a workspace for your business.
  2. Connect your data. Use each integration’s setup instructions above. Availability and permissions are shown in your workspace.
  3. Ask your first question. Hendrik uses the available data and tells you when a comparison needs more history or more data.
Requirements and data limits

What you need

  • Use one explicit 28-day comparison window, time zone, market, and legal-entity scope before comparing values.
  • Connected Amazon Ads account for the stated marketplace and comparison window.
  • Connected Amazon Attribution data with a known tagged destination and attribution window.
  • Keep provider-specific definitions visible and use an identity or product mapping only where it is established for this workspace.

Keep these differences in mind

  • Amazon Ads attribution is not a deduplicated marketplace financial total or proof of incremental sales.
  • Tagged Amazon Attribution results need a real tag, destination, and window; they do not establish shared campaign identity elsewhere.
  • Do not sum on-Amazon attributed sales with Amazon Attribution outcomes.

Works better together

Find more combinations
  • Amazon Ads
  • Amazon Attribution
  • Amazon Seller Central

Do on-Amazon and off-Amazon ads tell the same story?

Connect Amazon Ads, Amazon Attribution and Amazon Seller Central to Hendrik. Validate tag coverage and marketplace outcome before treating off-Amazon activity as an Amazon sales driver.

See Amazon Ads + Amazon Attribution + Amazon Seller Central

Your data. Your next step.

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