Amazon Ads + Amazon Attribution + Amazon Seller Central

Do on-Amazon and off-Amazon ads tell the same story?

Connect Amazon Ads, Amazon Attribution and Amazon Seller Central to Hendrik. Validate tag coverage and marketplace outcome before treating off-Amazon activity as an Amazon sales driver.

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Amazon Ads + Amazon Attribution + Amazon Seller Central review

Previous: 1–28 January. Current: 29 January–25 February. Both periods contain 28 days. Monetary values use USD and all timestamps use UTC. Amazon Ads reporting changed during the period. Amazon Attribution attributed sales rose from $22,000 to $28,000. Amazon Seller Central ordered product sales fell from $82,000 to $79,000.

MetricPreviousCurrent
Amazon Adsattributed sales (USD, 28 days)64,000 USD78,000 USD
Amazon Attributionattributed Amazon sales (USD, 28 days)22,000 USD28,000 USD
Amazon Seller Centralmarketplace ordered product sales (USD, 28 days)82,000 USD79,000 USD
Amazon Adsspend (USD, consecutive 28-day periods)21,000 USD26,000 USD

What Hendrik checks

  1. Review Amazon Ads specific to that platform delivery

    Inspect its spend or message delivery, conversion definition, destination URL, and campaign changes.

  2. Validate Amazon Attribution setup

    The second integration provides attributed sales only for correctly tagged links under its own attribution window. Check tag presence, destination, window, and reporting status.

  3. Read Seller Central marketplace results

    The third integration adds ordered product sales, units, returns, price, and availability context for the marketplace; it is the commercial cross-check.

  4. Inspect marketplace operations

    Review listing availability, Buy Box, price, and return changes before changing off-Amazon delivery.

About this example Synthetic data · Illustrative analysis · Changes require your approval.

How Hendrik handles your data

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One analysis, different integrations

What each integration adds

Connect your stack

Set up each integration in one workspace.

  1. Create your Hendrik account. Choose a workspace for your business.
  2. Connect your data. Use each integration’s setup instructions above. Availability and permissions are shown in your workspace.
  3. Ask your first question. Hendrik uses the available data and tells you when a comparison needs more history or more data.
Requirements and data limits

What you need

  • Use one explicit 28-day comparison window, time zone, market, and legal-entity scope before comparing values.
  • Connected Amazon Ads account for the stated marketplace and comparison window.
  • Connected Amazon Attribution data with a known tagged destination and attribution window.
  • Connected Seller Central account for the same marketplace, seller, and product scope.
  • Keep provider-specific definitions visible and use an identity or product mapping only where it is established for this workspace.

Keep these differences in mind

  • Amazon Ads attribution is not a deduplicated marketplace financial total or proof of incremental sales.
  • Tagged Amazon Attribution results need a real tag, destination, and window; they do not establish shared campaign identity elsewhere.
  • Marketplace financial events and ad-attributed sales have different definitions and must not be added.
  • Amazon Attribution only reports tagged activity under its configured rules. A rise in attributed sales beside a Seller Central decline does not establish incrementality or a campaign-level cause.

Works better together

Find more combinations
  • Amazon Ads
  • Amazon Seller Central

Are Amazon Ads results holding up in Seller Central?

Connect Amazon Ads and Amazon Seller Central to Hendrik. Review Amazon Ads attributed product activity beside Seller Central orders, financial events, listings, and current inventory in the same marketplace.

See Amazon Ads + Amazon Seller Central
  • Amazon Attribution
  • Amazon Seller Central

Do attributed Amazon sales line up with Seller Central orders and stock?

Connect Amazon Attribution and Amazon Seller Central to Hendrik. Compare tagged off-Amazon results with Seller Central orders, financial events, listings, and stock.

See Amazon Attribution + Amazon Seller Central
  • Amazon Ads
  • Amazon Attribution

Are Amazon Ads and Amazon Attribution telling the same story?

Connect Amazon Ads and Amazon Attribution to Hendrik. Keep on-Amazon Amazon Ads reporting separate from tagged off-Amazon Amazon Attribution data while reviewing demand.

See Amazon Ads + Amazon Attribution

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