Amazon Attribution
Tagged off Amazon activity shows what Amazon Attribution reports for that tag and destination.
How to connect Amazon AttributionAmazon Attribution + Amazon Seller Central
Do attributed Amazon sales line up with Seller Central orders and stock?
Connect Amazon Attribution and Amazon Seller Central to Hendrik. Compare tagged off-Amazon results with Seller Central orders, financial events, listings, and stock.
See Hendrik at work
Amazon Attribution + Amazon Seller Central review
Previous: 1–28 January. Current: 29 January–25 February. Both periods contain 28 days. Monetary values use USD and all timestamps use UTC.
| Metric | Previous | Current |
|---|---|---|
| Amazon Attributionattributed Amazon sales (USD, 28 days) | 22,000 USD | 28,000 USD |
| Amazon Seller Centralmarketplace ordered product sales (USD, 28 days) | 82,000 USD | 79,000 USD |
What Hendrik checks
Tag and marketplace identity
Check the Attribution tag, marketplace, attribution window, and the established identity of the external activity.
Marketplace order and financial scope
Check Seller Central marketplace, order dates, financial-event types, listing status, and inventory snapshot date.
Explain the divergence
Amazon Attribution: attributed Amazon sales (USD, 28 days) changed from 22,000 USD to 28,000 USD. Amazon Seller Central: marketplace ordered product sales (USD, 28 days) changed from 82,000 USD to 79,000 USD. Compare the timing and definitions before attributing one change to the other.
About this example Synthetic data · Illustrative analysis · Changes require your approval.
How Hendrik handles your dataWant Hendrik to answer this with your data?
One analysis, different integrations
What each integration adds
Amazon Seller Central
Marketplace orders, financial events, listings, and inventory show what happened in the Amazon marketplace.
How to connect Amazon Seller CentralConnect your stack
Set up each integration in one workspace.
- Create your Hendrik account. Choose a workspace for your business.
- Connect your data. Use each integration’s setup instructions above. Availability and permissions are shown in your workspace.
- Ask your first question. Hendrik uses the available data and tells you when a comparison needs more history or more data.
Requirements and data limits
What you need
- Use one explicit 28-day comparison window, time zone, market, and legal-entity scope before comparing values.
- Connected Amazon Attribution data with a known tagged destination and attribution window.
- Connected Seller Central account for the same marketplace, seller, and product scope.
- Keep provider-specific definitions visible and use an identity or product mapping only where it is established for this workspace.
Keep these differences in mind
- Tagged Amazon Attribution results need a real tag, destination, and window; they do not establish shared campaign identity elsewhere.
- Marketplace financial events and ad-attributed sales have different definitions and must not be added.
- Attribution outcomes and Seller Central orders are not additive and need not share the same timing.
Your data. Your next step.
Put Hendrik to work on your stack.
Create your account, choose your workspace and connect your data.
See plans and pricing