Amazon Ads
Amazon Ads spend, delivery, and attributed sales show the advertising side of the marketplace question.
How to connect Amazon AdsAmazon Ads + Amazon Seller Central
Are Amazon Ads results holding up in Seller Central?
Connect Amazon Ads and Amazon Seller Central to Hendrik. Review Amazon Ads attributed product activity beside Seller Central orders, financial events, listings, and current inventory in the same marketplace.
See Hendrik at work
Amazon Ads + Amazon Seller Central review
Previous: 1–28 January. Current: 29 January–25 February. Both periods contain 28 days. Monetary values use USD and all timestamps use UTC.
| Metric | Previous | Current |
|---|---|---|
| Amazon Adsattributed sales (USD, 28 days) | 64,000 USD | 78,000 USD |
| Amazon Seller Centralmarketplace ordered product sales (USD, 28 days) | 82,000 USD | 79,000 USD |
| Amazon Adsspend (USD, consecutive 28-day periods) | 21,000 USD | 26,000 USD |
What Hendrik checks
Profile and product scope
Check Amazon Ads profile, marketplace, target changes, and advertised-product identity before interpreting attributed sales.
Marketplace order and financial scope
Check Seller Central marketplace, order dates, financial-event types, listing status, and inventory snapshot date.
Explain the divergence
Amazon Ads: attributed sales (USD, 28 days) changed from 64,000 USD to 78,000 USD. Amazon Seller Central: marketplace ordered product sales (USD, 28 days) changed from 82,000 USD to 79,000 USD. Compare the timing and definitions before attributing one change to the other.
About this example Synthetic data · Illustrative analysis · Changes require your approval.
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One analysis, different integrations
What each integration adds
Amazon Seller Central
Marketplace orders, financial events, listings, and inventory show what happened in the Amazon marketplace.
How to connect Amazon Seller CentralConnect your stack
Set up each integration in one workspace.
- Create your Hendrik account. Choose a workspace for your business.
- Connect your data. Use each integration’s setup instructions above. Availability and permissions are shown in your workspace.
- Ask your first question. Hendrik uses the available data and tells you when a comparison needs more history or more data.
Requirements and data limits
What you need
- Use one explicit 28-day comparison window, time zone, market, and legal-entity scope before comparing values.
- Connected Amazon Ads account for the stated marketplace and comparison window.
- Connected Seller Central account for the same marketplace, seller, and product scope.
- Keep provider-specific definitions visible and use an identity or product mapping only where it is established for this workspace.
Keep these differences in mind
- Amazon Ads attribution is not a deduplicated marketplace financial total or proof of incremental sales.
- Marketplace financial events and ad-attributed sales have different definitions and must not be added.
- Amazon Ads attributed sales and Seller Central order value are separate measures and must not be added.
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