Shopify
Orders, refunds, payment status, product cost coverage, and location inventory show what happened in the store.
How to connect ShopifyShopify + TikTok Ads + Google Analytics 4
More ad spend. Fewer orders. Where is the gap?
Connect Shopify, TikTok Ads and Google Analytics 4 to Hendrik. Separate ad performance, website behavior and store revenue before changing your budget.
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Shopify + TikTok Ads + Google Analytics 4 review
Previous: 1–28 January. Current: 29 January–25 February. Both periods contain 28 days. Monetary values use USD and all timestamps use UTC. Net order value fell from $110,000 to $106,000 while refunds rose from $6,800 to $9,200. TikTok Ads: spend rose from $21,000 to $26,000 while platform conversion value rose from $38,000 to $45,000. Google Analytics 4: paid sessions fell from 16,800 to 15,300 and purchase events fell from 1,420 to 1,230.
| Metric | Previous | Current |
|---|---|---|
| Shopifynet order value (USD, 28 days) | 110,000 USD | 106,000 USD |
| TikTok Adsreported conversion value (USD, 28 days) | 38,000 USD | 45,000 USD |
| Google Analytics 4reported purchase events (count, 28 days) | 1,420 | 1,230 |
| Shopifyrefund value (USD, orders from the prior 28-day cohort) | 6,800 USD | 9,200 USD |
| TikTok Adsspend (USD, consecutive 28-day periods) | 21,000 USD | 26,000 USD |
| Google Analytics 4GA4 paid sessions (configured channel group, consecutive 28-day periods) | 16,800 | 15,300 |
What Hendrik checks
Read the Shopify commercial result
Compare completed net orders and refunds. This is the store outcome, not an attribution result.
Review TikTok Ads delivery
Check spend, impressions, clicks, conversion definition, and conversion value inside TikTok Ads; its reporting is specific to that platform.
Use Google Analytics 4 for the journey question
It shows whether fewer paid visits or fewer recorded purchases appear before the store order is completed. It does not map an ad interaction to an order by itself.
Test the operational explanation
Check the landing page, checkout, tracking, price, and refund policy change log for the same period before choosing a campaign action.
About this example Synthetic data · Illustrative analysis · Changes require your approval.
How Hendrik handles your dataWant Hendrik to answer this with your data?
One analysis, different integrations
What each integration adds
TikTok Ads
Spend, delivery, and TikTok reported conversions show the TikTok Ads side of the question and its destination.
How to connect TikTok AdsGoogle Analytics 4
Traffic acquisition, landing pages, and on site events show where the website journey changed.
How to connect Google Analytics 4Connect your stack
Set up each integration in one workspace.
- Create your Hendrik account. Choose a workspace for your business.
- Connect your data. Use each integration’s setup instructions above. Availability and permissions are shown in your workspace.
- Ask your first question. Hendrik uses the available data and tells you when a comparison needs more history or more data.
Requirements and data limits
What you need
- Use one explicit 28-day comparison window, time zone, market, and legal-entity scope before comparing values.
- Connected Shopify order, refund, and inventory data for the same store and comparison window.
- Connected TikTok Ads account with delivery and conversion reporting for the stated window.
- Connected GA4 property with comparable acquisition and event reporting.
- Keep provider-specific definitions visible and use an identity or product mapping only where it is established for this workspace.
Keep these differences in mind
- Declared UTM text is not a verified ad-platform campaign identity; cost coverage and provenance control any margin claim.
- TikTok attribution is not a verified order, payment, or customer relationship without an explicit mapping.
- GA4 events and attribution do not automatically establish a paid order, payment, or campaign relationship.
- Do not combine TikTok Ads conversion value with Shopify net orders. A campaign-to-order claim needs a documented identifier and matching conversion window.
Your data. Your next step.
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