WooCommerce
Orders, refunds included in net order value, product history, customers, and current inventory show what happened in the store.
How to connect WooCommerceWooCommerce + Google Analytics 4
Did the website journey change before WooCommerce orders did?
Connect WooCommerce and Google Analytics 4 to Hendrik. Review GA4 traffic and event data next to WooCommerce net orders and refunds without claiming campaign attribution.
See Hendrik at work
WooCommerce + Google Analytics 4 review
Previous: 1–28 January. Current: 29 January–25 February. Both periods contain 28 days. Monetary values use USD and all timestamps use UTC.
| Metric | Previous | Current |
|---|---|---|
| WooCommercenet order value (USD, all store channels, 28 days) | 96,000 USD | 93,000 USD |
| Google Analytics 4reported purchase events (count, 28 days) | 1,420 | 1,230 |
| WooCommercerefund value (USD, orders from the prior 28-day cohort) | 5,600 USD | 7,900 USD |
| Google Analytics 4GA4 paid sessions (configured channel group, consecutive 28-day periods) | 16,800 | 15,300 |
What Hendrik checks
Order and refund dates
Compare WooCommerce net order value with refund creation and original-order timing. WooCommerce does not supply campaign attribution.
Traffic measurement
Check GA4 property, timezone, consent coverage, source definition, and event configuration before comparing sessions or transactions.
Explain the divergence
WooCommerce: net order value (USD, all store channels, 28 days) changed from 96,000 USD to 93,000 USD. Google Analytics 4: reported purchase events (count, 28 days) changed from 1,420 to 1,230. Compare the timing and definitions before attributing one change to the other.
About this example Synthetic data · Illustrative analysis · Changes require your approval.
How Hendrik handles your dataWant Hendrik to answer this with your data?
One analysis, different integrations
What each integration adds
Google Analytics 4
Traffic acquisition, landing pages, and on site events show where the website journey changed.
How to connect Google Analytics 4Connect your stack
Set up each integration in one workspace.
- Create your Hendrik account. Choose a workspace for your business.
- Connect your data. Use each integration’s setup instructions above. Availability and permissions are shown in your workspace.
- Ask your first question. Hendrik uses the available data and tells you when a comparison needs more history or more data.
Requirements and data limits
What you need
- Use one explicit 28-day comparison window, time zone, market, and legal-entity scope before comparing values.
- Connected WooCommerce orders and refunds for the same store and comparison window.
- Connected GA4 property with comparable acquisition and event reporting.
- Keep provider-specific definitions visible and use an identity or product mapping only where it is established for this workspace.
Keep these differences in mind
- WooCommerce campaign attribution fields are unavailable; current data does not establish campaign revenue, historical COGS, settlement, or profit.
- GA4 events and attribution do not automatically establish a paid order, payment, or campaign relationship.
- WooCommerce does not provide a GA4 campaign-to-order join.
Your data. Your next step.
Put Hendrik to work on your stack.
Create your account, choose your workspace and connect your data.
See plans and pricing