WooCommerce
Orders, refunds included in net order value, product history, customers, and current inventory show what happened in the store.
How to connect WooCommerceWooCommerce + Google Ads + Google Analytics 4
More ad spend. Fewer orders. Where is the gap?
Connect WooCommerce, Google Ads and Google Analytics 4 to Hendrik. Separate ad performance, website behavior and store revenue before changing your budget.
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WooCommerce + Google Ads + Google Analytics 4 review
Previous: 1–28 January. Current: 29 January–25 February. Both periods contain 28 days. Monetary values use USD and all timestamps use UTC. Net order value fell from $96,000 to $93,000 while refunds rose from $5,600 to $7,900. Google Ads: spend rose from $21,000 to $26,000 while platform conversion value rose from $88,000 to $105,000. Google Analytics 4: paid sessions fell from 16,800 to 15,300 and purchase events fell from 1,420 to 1,230.
| Metric | Previous | Current |
|---|---|---|
| WooCommercenet order value (USD, all store channels, 28 days) | 96,000 USD | 93,000 USD |
| Google Adsreported conversion value (USD, 28 days) | 88,000 USD | 105,000 USD |
| Google Analytics 4reported purchase events (count, 28 days) | 1,420 | 1,230 |
| WooCommercerefund value (USD, orders from the prior 28-day cohort) | 5,600 USD | 7,900 USD |
| Google Adsspend (USD, consecutive 28-day periods) | 21,000 USD | 26,000 USD |
| Google Analytics 4GA4 paid sessions (configured channel group, consecutive 28-day periods) | 16,800 | 15,300 |
What Hendrik checks
Read the WooCommerce commercial result
Compare completed net orders and refunds. This is the store outcome, not an attribution result.
Review Google Ads delivery
Check spend, impressions, clicks, conversion definition, and conversion value inside Google Ads; its reporting is specific to that platform.
Use Google Analytics 4 for the journey question
It shows whether fewer paid visits or fewer recorded purchases appear before the store order is completed. It does not map an ad interaction to an order by itself.
Test the operational explanation
Check the landing page, checkout, tracking, price, and refund policy change log for the same period before choosing a campaign action.
About this example Synthetic data · Illustrative analysis · Changes require your approval.
How Hendrik handles your dataWant Hendrik to answer this with your data?
One analysis, different integrations
What each integration adds
Google Ads
Spend, delivery, and Google reported conversions show the Google Ads side of the question.
How to connect Google AdsGoogle Analytics 4
Traffic acquisition, landing pages, and on site events show where the website journey changed.
How to connect Google Analytics 4Connect your stack
Set up each integration in one workspace.
- Create your Hendrik account. Choose a workspace for your business.
- Connect your data. Use each integration’s setup instructions above. Availability and permissions are shown in your workspace.
- Ask your first question. Hendrik uses the available data and tells you when a comparison needs more history or more data.
Requirements and data limits
What you need
- Use one explicit 28-day comparison window, time zone, market, and legal-entity scope before comparing values.
- Connected WooCommerce orders and refunds for the same store and comparison window.
- Connected Google Ads account with spend and conversion reporting for the stated window.
- Connected GA4 property with comparable acquisition and event reporting.
- Keep provider-specific definitions visible and use an identity or product mapping only where it is established for this workspace.
Keep these differences in mind
- WooCommerce campaign attribution fields are unavailable; current data does not establish campaign revenue, historical COGS, settlement, or profit.
- Google-reported conversion value is platform attribution, not incremental revenue or a deduplicated business total.
- GA4 events and attribution do not automatically establish a paid order, payment, or campaign relationship.
- Do not combine Google Ads conversion value with WooCommerce net orders. A campaign-to-order claim needs a documented identifier and matching conversion window.
Your data. Your next step.
Put Hendrik to work on your stack.
Create your account, choose your workspace and connect your data.
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