WooCommerce
Orders, refunds included in net order value, product history, customers, and current inventory show what happened in the store.
How to connect WooCommerceWooCommerce + Meta Ads
Meta reports higher sales. Did WooCommerce see it too?
Connect WooCommerce and Meta Ads to Hendrik. Use WooCommerce net orders and refunds to test whether Meta Ads reported results support the next budget decision.
See Hendrik at work
WooCommerce + Meta Ads review
Previous: 1–28 January. Current: 29 January–25 February. Both periods contain 28 days. Monetary values use USD and all timestamps use UTC.
| Metric | Previous | Current |
|---|---|---|
| WooCommercenet order value (USD, all store channels, 28 days) | 96,000 USD | 93,000 USD |
| Meta Adsreported conversion value (USD, 28 days) | 71,000 USD | 82,000 USD |
| WooCommercerefund value (USD, orders from the prior 28-day cohort) | 5,600 USD | 7,900 USD |
| Meta Adsspend (USD, consecutive 28-day periods) | 21,000 USD | 26,000 USD |
What Hendrik checks
Order and refund dates
Compare WooCommerce net order value with refund creation and original-order timing. WooCommerce does not supply campaign attribution.
Attribution and delivery mix
Check Meta attribution setting, conversion event, placements, audiences, and creative delivery before interpreting reported outcomes.
Explain the divergence
WooCommerce: net order value (USD, all store channels, 28 days) changed from 96,000 USD to 93,000 USD. Meta Ads: reported conversion value (USD, 28 days) changed from 71,000 USD to 82,000 USD. Compare the timing and definitions before attributing one change to the other.
About this example Synthetic data · Illustrative analysis · Changes require your approval.
How Hendrik handles your dataWant Hendrik to answer this with your data?
One analysis, different integrations
What each integration adds
Meta Ads
Spend, delivery, and Meta reported conversions show the Meta Ads side of the question.
How to connect Meta AdsConnect your stack
Set up each integration in one workspace.
- Create your Hendrik account. Choose a workspace for your business.
- Connect your data. Use each integration’s setup instructions above. Availability and permissions are shown in your workspace.
- Ask your first question. Hendrik uses the available data and tells you when a comparison needs more history or more data.
Requirements and data limits
What you need
- Use one explicit 28-day comparison window, time zone, market, and legal-entity scope before comparing values.
- Connected WooCommerce orders and refunds for the same store and comparison window.
- Connected Meta Ads account with delivery and conversion reporting for the stated window.
- Keep provider-specific definitions visible and use an identity or product mapping only where it is established for this workspace.
Keep these differences in mind
- WooCommerce campaign attribution fields are unavailable; current data does not establish campaign revenue, historical COGS, settlement, or profit.
- Meta attribution remains separate from store, payment, or CRM outcomes; do not sum it with another platform’s conversion value.
- Meta-reported conversions cannot be assigned to WooCommerce orders without a proven relationship.
Your data. Your next step.
Put Hendrik to work on your stack.
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