WooCommerce
Orders, refunds included in net order value, product history, customers, and current inventory show what happened in the store.
How to connect WooCommerceWooCommerce + TikTok Ads + Stripe
Did demand weaken, or did more payments fail?
Connect WooCommerce, TikTok Ads and Stripe to Hendrik. Separate ad performance from store orders and payment collection.
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WooCommerce + TikTok Ads + Stripe review
Previous: 1–28 January. Current: 29 January–25 February. Both periods contain 28 days. Monetary values use USD and all timestamps use UTC. Net order value fell from $96,000 to $93,000 while refunds rose from $5,600 to $7,900. TikTok Ads: spend rose from $21,000 to $26,000 while platform conversion value rose from $38,000 to $45,000. Stripe successful payments fell from $102,000 to $94,000.
| Metric | Previous | Current |
|---|---|---|
| WooCommercenet order value (USD, all store channels, 28 days) | 96,000 USD | 93,000 USD |
| TikTok Adsreported conversion value (USD, 28 days) | 38,000 USD | 45,000 USD |
| Stripesuccessful payment amount (USD, 28 days) | 102,000 USD | 94,000 USD |
| WooCommercerefund value (USD, orders from the prior 28-day cohort) | 5,600 USD | 7,900 USD |
| TikTok Adsspend (USD, consecutive 28-day periods) | 21,000 USD | 26,000 USD |
What Hendrik checks
Read WooCommerce net orders and refunds
Use the storefront result for commercial review after refunds.
Review TikTok Ads delivery
Inspect spend, delivery, conversion settings, and recorded operator changes inside TikTok Ads.
Read Stripe collection
The third integration adds payment success, failure, refund, dispute, and timing. It can separate collection health from an order count, but it is not a transaction join.
Reconcile scope and timing
Check whether the same payment methods, currencies, dates, and refund treatment are included before comparing the two commerce measures.
About this example Synthetic data · Illustrative analysis · Changes require your approval.
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One analysis, different integrations
What each integration adds
TikTok Ads
Spend, delivery, and TikTok reported conversions show the TikTok Ads side of the question and its destination.
How to connect TikTok AdsStripe
Payments, refunds, and disputes show whether money was collected after an order was placed.
How to connect StripeConnect your stack
Set up each integration in one workspace.
- Create your Hendrik account. Choose a workspace for your business.
- Connect your data. Use each integration’s setup instructions above. Availability and permissions are shown in your workspace.
- Ask your first question. Hendrik uses the available data and tells you when a comparison needs more history or more data.
Requirements and data limits
What you need
- Use one explicit 28-day comparison window, time zone, market, and legal-entity scope before comparing values.
- Connected WooCommerce orders and refunds for the same store and comparison window.
- Connected TikTok Ads account with delivery and conversion reporting for the stated window.
- Connected Stripe account with payment, refund, and dispute data for the same legal entity.
- Keep provider-specific definitions visible and use an identity or product mapping only where it is established for this workspace.
Keep these differences in mind
- WooCommerce campaign attribution fields are unavailable; current data does not establish campaign revenue, historical COGS, settlement, or profit.
- TikTok attribution is not a verified order, payment, or customer relationship without an explicit mapping.
- Payments must not be added to storefront or marketplace revenue; transaction reconciliation needs a proven payment relationship.
- Stripe payments and store orders may cover different scopes or dates. Do not claim that a specific TikTok Ads campaign produced a Stripe payment without documented identity and timing rules.
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